Overview
Google’s mission is to organise the world’s information and make it universally accessible and useful. Google is a gateway to everything on the web, It’s often “step 1” in whatever you’re looking for—music, news, sports, education, and more
My contribution
Art Direction, Editorial Design, Illustration.
The team
2 Designers
Year
2020
Approach
The goal was to help people get the most out of the web by showing the value of search, and give practical tips on different ways they can use Google Search to find information, anywhere, and anytime.The Google Africa’s Lagos team, shared this vision for their campaign to target smartphone users, especially on androidOS, and educate them in the simplest form how to get the best out of the Google app.We designed both online and offline educational kits to meet users everywhere. Including social media banners, animated ads, and campaign launch event branded materials.
Outcome
The booklet was one for the books. Just like you would buy and IKEA product and have a manual on how to put the product together, the ‘Fuel For Your Hustle’ campaign’s educational booklet was an eye opener for many.What better way to learn than having to reference the physical for the digital in one go, side-by-side. We are proud to have met 100% of the Google Nigeria team with it’s campaign success.The team has continued to refer to us for Google related campaigns in Nigeria.