Moonfare
Overview
Moonfare is a digital platform that democratizes private equity investing, making it accessible to a wider range of investors than ever before. They offer a curated selection of top-tier private equity and venture capital funds, with minimum investments starting at €50,000. This is significantly lower than the traditional minimums of €500,000 or more.
My contribution
Product strategy User research Product design
The team
Year
2022
Approach
At Moonfare, my role as a designer revolved around enhancing the user experience and optimising key functionalities of the platform. The primary focus was on creating a seamless onboarding process for users across various regions and streamlining the checkout process to improve overall conversion rates.
One of the major contributions to the platform involved the designing the onboarding experience catering to multiple regions. Recognizing the diversity of Moonfare's user base, I ensured that the onboarding process was not only visually appealing but also culturally sensitive. The goal was to make the experience intuitive, informative, and welcoming, guiding users through the initial steps of setting up their accounts. By understanding the unique needs and preferences of different regions, the onboarding process was tailored to be universally accessible, fostering a sense of inclusivity.
